Instagram, Show Off With Envicase
Fast forward to 2015, where outfits are not only pre-meditated, but also splashed across any and every social media platform. In the midst of angry Facebook statuses, smug Instagram selfies, and aggressive Twitter rants, we are still eager to show off our attire in the process. Seriously, who wears a new, expensive dress without posting a picture in it?
A new social media platform called Envicase wants to establish a worldwide database exclusively for users to share their personal items. Targeted at fashion enthusiasts and style aficionados, this startup app offers a unique approach to showcasing not only what you have in your closet, but also how you wear it. The process is quite simple: you just take a photo of an item (a skirt, a top, an accessory, an outfit, etc.) and upload it to your profile for users to “envy” as opposed to the regular “like” button on other social networks. Plus, what sets these uploads apart from other apps is that you can include the product’s brand, price, and where you bought it in the post description.
Envicase wants to capitalize on the pop culture phenomenon of being a style influencer, or as the fashion world loves to say, “style icon.” Nowadays, certain celebrities are even more admired for their personal style than their actual work. Envicase caters to the dedicated fashion followers who want to interact with their style idols by receiving specific details about the items in their closet. Bloggers, stylists, models, photographers, editors, and any other fashion affiliate can reach a much broader audience by focusing their posts on their favorite brand products. Envicase offers a pretty vast audience as well. After just three months in the beta development phase, the app has acquired more than 100,000 followers, including over 20,000 on Instagram.
Even though the app does give users very personal access to their favorite celebrities, it also provides an opportunity for aspiring fashion personalities to share and interact with one another. Ryan Moonyoung Jang, the app’s founder, explained that the app is meant to “be a personal shopping assistant for anybody.” As a result, the platform becomes a source of informational product browsing for like-minded individuals who take pride in their possessions. At the same time, as Jang added, Envicase “satisfies people’s innate desire to attract attention upon themselves.” His expertise on the matter includes 17 years in e-commerce and the launch of Korea’s very first iOS fashion retail app in 2008.
Jang has already earned the support from silent investors as well as Korea Venture Investment Corporation, a government fund agency, in the amount of 500,000 dollars. The international investor influence also reflects the goal for Envicase to reach 40 additional countries including Australia, Japan, and Germany.
It seems like it’s getting harder and harder to remain humble in a world where personal possessions are so prized and publicized. Still, fashion has a way of inspiring people and Envicase is a way to spread that inspiration worldwide.
Download the app, and show off them goods hunny… (Luxury goods- that is).
-MS
