Acqua Di Parma has launched a collaboration with the Instituto Europeo di Design (IED) that will create 300 unique 180ml special edition bottles called the Colonia Collection. Customers who purchase a bottle will be given the opportunity to work hand-in-hand with six emerging artists to personalize their bottle. You can buy your Colonia either online or in their store in Milan. If you decide to come by their Milan store, the collaboration will be featured between April 4 and April 10.
After you select your fragrance and your artists, you will be assigned a 20 min personalization slot during which you will work with the artists. Thereafter, you can either take your bottle home or for those buying online, it will be shipped to you at no cost. The goal of Acqua Di Parma x IED was to create surprising techniques, vision and colors that express modern visual communications through Italian creativity. Irrespective of the general theme chosen, customers will be able to personalize their bottle with a zodiac sign, a roman number, a personal message from Paolo Moscheni and many more.
You can find further details on the collaboration and artists here. Our personal favorite design is by Lucrezia Viperina and is called flowing cities. As she says, “Italy is shaped by its history and legacy that continues to inform us. The artistic monuments are breathtaking views that amaze, especially at first sight. However, light and contrasts play a fundamental role in shaping the romantic images that live in our hearts and memories. This concept narrates the Italian journey across different cities”
Images courtesy of Acqua Di Parma
