Many people have discovered and begun investing in the stock market over the last couple of years, particularly in 2020 when most were forced to stay at home. Swedish brand Eton has now come up with a new way for people to stay up to date with the stock market: The Index Shirt.
The Index Shirt is a custom-made, limited-edition piece and based on Eton’s white signature Twill Shirt. It features embroidered symbols of the bull and bear on the front pocket (for those that don’t know, the bull is associated with rising stock markets and the bear is associated with falling stock markets). The base price of the shirt was set at $280. However, its price is pegged to the Nasdaq and will be updated every five minutes during a trading day. Currently, the price of The Index Shirt sits at $254 given that the stock market has fallen since the shirt launched. Moreover, when you buy one of these limited-edition shirts, you will receive an official certificate of ownership.
The Index Shirt is made 100% out of cotton. Its collar is cut away and it has a single cuff. “We are continuously inspired by our customer’s strive for excellence,” Eton CEO David Thörewik said in a statement. “The idea that they can engage with an innovative conceptual product, the Index Shirt, allows them to make the right decisions at the right time, withstanding time.” According to Eton, the idea for The Index Shirt came in response to the current economic difficulties when shoppers traditionally cut back on luxury items. Eton hopes that this shirt will attract a new customer base of financiers, traders and investors. The only question is if these people will be waiting to buy the shirt in hopes of even lower prices or if they rush to buy it to lock in the almost 10% discount from the base price that they already received.
Images courtesy of Eton
