Just three weeks after his successful Crypto King and Crypto Queen watch collection presentation, Philipp Plein is back in NYC. The German designer celebrated his new boutique opening in New York’s iconic shopping district, SoHo. Guests expect a lot when attending a Philipp Plein event, but Plein delivered again: free-flowing champagne and great music all night long, supercars lined up in front of the store, an exclusive guest list of VIP customers and NYC’s top socialites and influencers as well as a live performance by New York icon, Fabolous as the icing on the cake.
The new Philipp Plein SoHo Boutique will carry the new Modern Renaissance and Thousand and One Nights collections, with the store’s own design codes honoring these collective themes. At around 1500 sq ft, space is outfitted with custom Philipp Plein homeware fixtures, framed by a striking green carpet spanning the space. Contemporary lounge couches, marble podiums, and chrome and glass tables bring the essence of Philipp Plein’s luxury living to the heart of SoHo. Eyewear and Philipp Plein Timepieces are on full display, available to purchase through the private client experience, along with the full mainline ready-to-wear collections.
Modern Renaissance takes the egocentric charm of Renaissance forms and imbues the elegance of minimalism. The Women’s Autumn 2023 collection takes these contrasting but complementary motifs, presenting a proposal of long and short dresses, hyper-feminine, and extremely refined blazers and trousers. Showy prints and rock details have been abandoned in the past. At the same time, the design, shapes, and structure of the clothes are enhanced, and flashy details such as crystals, studs, and all-over logos are replaced by the fluidity of the materials and shapes reminiscent of the Renaissance dresses worn by ladies at court. The past meets modernity.
In Thousand and One Nights, a romantic journey along the path that combines the charm of the Middle East and the fashion style of the West. The paisley pattern has traveled the silk road from East to West, adorned cowboys and bikers’ scarves. The original Persian motif in the shape of a teardrop looks like a spray of flowers combined with a cypress tree. Used and consumed throughout history by painters, architects, and designers, with Philipp Plein, the paisley motif gets a new life through an unexpected and modern reinterpretation.
Tradition and modernity united without losing the rock ‘n’ roll soul that characterizes the brand. The Philipp Plein SoHo Boutique honors the classic Plein stylistic codes while establishing itself in its new home neighborhood.
About PHILIPP PLEIN
German designer Philipp Plein founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world. Based in Lugano Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sports brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
Images courtesy of BFA
