Automobili Pininfarina introduces a pioneering new era of electric luxury with the PURA Vision design concept. The design study’s elegant silhouette and dramatic proportions express Automobili Pininfarina’s PURA design philosophy, effortlessly transforming the DNA of iconic models from Pininfarina SpA’s past to define the future – envisioned here as a beautiful electric Luxury Utility Vehicle (e-LUV).
The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT and another new production vehicle of an equally exquisite, yet different proposition, itself defining a new genre of driving pleasure.
PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.
Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, said: “PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle.
“Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars.”
“The first of our new portfolio – spectacular to behold and a different proposition, yet clearly inspired by PURA Vision – will be presented alongside this wonderful design concept at Automobili Pininfarina’s private residence during Monterey Car Week (17-20 August), as well as at The Quail – A Motorsports Gathering (18 August 2023).”
Images courtesy of Pininfarina
