With Fendi poised to fete its centenary in 2025, Kim Jones, Artistic Director of Couture and Womenswear, presented a collection in Milan that bridges past and present. Against the backdrop of a monumental pink box, the silhouettes celebrated a fusion of ready-to-wear and couture.
A House shaped by exquisite savoir-faire passed on from one generation of remarkable talents to the next, Fendi has always embodied stories of women who do, completely free in their movement thanks to the ease of their clothes and accessories. The color palette alternates between hues of pink beige, warm chestnut, ocean green and off-whites. Dresses inspired by 1920s shapes are supremely hand-embroidered, their lightness elevated by shimmering and transparent effects, joined by floral prints that bloom throughout the collection. Shirt dresses, long robes and mini-shorts seem slipped on right out of bed with refined simplicity. This marriage of ready-to-wear and couture spirit swirls in silk, organza and leather.
The silhouettes are totally at ease in their times, often grounded by boots reprising Red Wing’s Classic Moc structure. Supple Cuoio Romano leather and Selleria hand stitching bring the Fendi touch to the popular work boots, set off by delicate knee socks. Bags embody Fendi’s exceptional savoir-faire, particularly the Mamma Baguette in a bigger version, a tribute to Adele Fendi, founder of the House and grandmother of Silvia Venturini Fendi, Artistic Director of Accessories and Menswear. Leatherwork and the Selleria stitching inspire the new Filo jewelry line created by Delfina Delettrez Fendi, Artistic Director of Jewelry. Defined by a leitmotif of quality, the show culminated with all the silhouettes coming together on a central podium, evoking a new chapter in the history of Fendi, resolutely forward-facing while celebrating its remarkable journey over the past century.
Images courtesy of LVMH
