Rolls-Royce Motor Cars has announced the opening of its first-ever Private Office in North America, located in New York City. This new venture is part of Rolls-Royce’s wider global strategy to enhance its luxury services and provide bespoke, personalized experiences to its ultra-high-net-worth clientele. Following the success of the Private Office concept in Goodwood, England, this New York location marks a significant expansion for the iconic British luxury car brand.
The Private Office in New York offers a one-of-a-kind experience for Rolls-Royce’s most valued clients. Designed to be an intimate and exclusive environment, it allows clients to work closely with the brand’s expert designers and craftspeople to create entirely personalized vehicles. From selecting unique color palettes to sourcing rare materials for interiors, the Private Office brings the full Rolls-Royce customization process directly to customers in the United States.
Clients can also preview and commission bespoke options not yet available to the public, making the experience highly exclusive. Rolls-Royce’s Bespoke division is renowned for creating some of the most unique and tailored cars in the world, and the New York office is set to elevate that reputation. The company’s specialists can now collaborate with American clients in person, enabling them to craft every detail of their dream vehicle.
The Private Office in New York offers more than just convenience; it serves as a direct link to Rolls-Royce’s headquarters in Goodwood, England. The New York location acts as a gateway for American clients to access the same level of bespoke service available at the Goodwood factory. Clients can even arrange visits to the UK headquarters if they wish to see their vehicle being built or meet the artisans working on it.
This expansion also underscores Rolls-Royce’s commitment to the North American market, one of its largest and most significant. As the brand continues to cater to its wealthy and discerning customers, the New York Private Office reflects a new level of personalization and service.
The opening of the New York Private Office is part of Rolls-Royce’s larger strategy to enhance its luxury presence around the globe. With a growing number of affluent individuals seeking exclusivity and personalization in their purchases, the Private Office concept is designed to provide the ultimate in customer service.
For clients in the U.S., the New York office sets a new standard in luxury, bringing the craftsmanship and bespoke expertise of Rolls-Royce closer to home.
Images courtesy of Rolls-Royce
