The Ritz-Carlton Makes Bold Fashion Debut

The Ritz-Carlton Makes Bold Fashion Debut

written by Global Glam October 13, 2024

The Ritz-Carlton announced a bold, unexpected collaboration, unveiling its inaugural capsule collection alongside Madrid’s hottest menswear label, Late Checkout. This exclusive drop titled Late Checkout: A Ritz-Carlton Story features nine meticulously curated pieces that redefine everyday luxury—elevating wardrobe essentials with a dash of irreverence and playful sophistication.

Fusing Late Checkout’s signature hotel-inspired aesthetic with The Ritz-Carlton’s iconic lion and crest, the collection is a stylized study in modern design. Rendered in luxe materials, bold graphics, and sartorial cuts, the styles seamlessly unite to celebrate the effortless elegance that defines The Ritz-Carlton experience.

Supporting the collection is a campaign film directed by Rogelio and produced by Little Spain, featuring award-winning actor Josh Hutcherson, adding a flair that brings the collection to life. With a narrative that mirrors the collection’s playful yet polished vibe, the film is a journey into the collection’s unique universe.

Late Checkout: A Ritz-Carlton Story – Bold, Luxe, and Unexpected
Founded in 2019, Late Checkout has carved out a niche in the fashion world for its boundary-pushing designs that blend color, humor, and high-end craftsmanship. Inspired by jet-set life, endless hotel stays, and a whimsical universe, their collections celebrate the offbeat yet aspirational. This capsule collection marks a new chapter for both brands—one where legacy meets the future of luxury.

“The launch of The Ritz-Carlton’s capsule collection with Late Checkout is an exciting intersection of our brand’s dedication to service and innovation with a label that challenges classicism in fashion,” said Jamie Kerr, VP and Global Brand Leader of The Ritz-Carlton. “The juxtaposition of our timeless elegance with Late Checkout’s modern, playful aesthetic creates a unique synergy. It allows us to offer both loyal and new guests a fresh, wearable expression of The Ritz-Carlton experience, while staying true to the craftsmanship and creativity that define our brand globally.”

Key Pieces
This collection boasts co-branded tailored jackets with Late Checkout’s signature key-zip detailing, a soft V-neck sweater in baby blue and ecru, and sleek, versatile white tees adorned with co-branded logos—each piece offering a balance of sophistication and casual wearability.

“When we were first approached by The Ritz-Carlton team, we were really amazed and thought it made perfect sense for our first collaboration ever,” said Alex Turrion, Creative Director of Late Checkout. “During our initial years, we focused on cementing our narrative and ensuring everyone understood what we wanted to communicate with our collections and campaigns. As a brand whose whole aesthetic revolves around hotels, collaborating with The Ritz-Carlton and being able to add our unique vision and narrative is a dream come true and a full-circle moment for us. Throughout the campaign video, the idea of ‘leaving better than how you came’ is shared, which is something we both embrace. We just want your day to be a bit better by wearing our clothes!”

A Cinematic Take on Fashion
Drawing inspiration from real-life “wow” moments crafted by The Ritz-Carlton’s dedicated associates, the supporting campaign film, directed by Rogelio, and produced by Little Spain, features award-winning Actor Josh Hutcherson alongside the capsule collection, with the aim to capture a whimsical, storybook-like aesthetic. Meticulously framed, symmetrical shots follow the adventures of a diligent employee (played by Hutcherson) and Mr. Wong, a frazzled father of two who seeks refuge at The Ritz-Carlton, Hong Kong after his home floods. Bold, vibrant color palettes and retro-inspired set designs blend modern luxury with nostalgic charm. The characters, portrayed with quirky charm and deadpan dialogue, add to the film’s playful yet refined tone. Throughout, The Ritz-Carlton’s genuine care and legendary service shine, leaving Mr. Wong and his family better than when they arrived.

“Being able to collaborate with The Ritz-Carlton and Late Checkout on this project has been an incredible experience,” said Josh Hutcherson, who was an executive producer on the film. “I was excited to bring the unique visions of both brands to life in a way that feels fresh and unexpected. The film gave us the opportunity to tell the story of The Ritz-Carlton’s legendary service through a fun, narrative-driven lens that reflects the playful spirit of Late Checkout.”

Images courtesy of Marriott

Share with:


0 comment

Leave a Comment

UP NEXT