By Christine Philip
Frieze Seoul 2024 showcases some of the world’s most prestigious galleries, offering a captivating mix of global talent and local creativity. As a VIP, you have early access to some of the most talked-about presentations, and this guide highlights the standout booths you won’t want to miss.
Mariane Ibrahim Gallery
Mariane Ibrahim’s booth is a must-see, known for bringing African contemporary art to global prominence. Their Frieze Seoul 2024 display includes works from artists who explore identity, heritage, and diaspora. Look out for stunning mixed media pieces that fuse traditional and modern elements, often using vibrant colors and abstract forms to convey deep cultural narratives. Ibrahim’s roster of artists, such as Amoako Boafo, continues to draw attention for their fresh perspectives and striking portrayals of Black experiences.
Perrotin Gallery
Perrotin is a heavyweight at art fairs globally, and their Frieze Seoul 2024 booth is no exception. The gallery is showcasing a diverse range of artists, from well-known names like Takashi Murakami to younger, emerging talents. Murakami’s work, with its playful yet intricate compositions and use of pop culture references, is always a crowd favorite. At this year’s event, his new pieces highlight both traditional Japanese influences and contemporary aesthetics. Also at Perrotin, look for sculptures by Daniel Arsham, whose works challenge perceptions of time and materiality, featuring objects that appear as if they’re eroding before your eyes.
Gladstone Gallery
A highlight of Frieze Seoul 2024, Gladstone Gallery brings bold works that resonate with both conceptual depth and visual impact. Artists like Wangechi Mutu are featured prominently, with her mixed-media works that blend the human body with surreal, mythical elements. These pieces engage with topics of gender, race, and the environment, providing a nuanced commentary on societal structures. Additionally, keep an eye out for artworks by Ugo Rondinone, whose bright, minimalist landscapes juxtapose vibrant colors with meditative spaces, creating both a joyful and contemplative atmosphere.
Hakgojae Gallery
Hakgojae Gallery represents the best of Korean contemporary art, with a deep respect for traditional techniques while pushing the boundaries of modern expression. At Frieze Seoul 2024, their presentation includes works by Kibong Rhee, whose ethereal paintings evoke dreamlike landscapes, merging abstract mist and form in a way that reflects Korea’s natural beauty. This gallery offers collectors a chance to engage with pieces that connect deeply with Korea’s cultural heritage, while still speaking to global art trends.
VIP Experience at Frieze Seoul 2024
As a VIP attendee, early access grants you a quieter, more intimate viewing of these masterpieces. Gallery representatives are on hand to provide deeper insights into the artworks, and you’ll be among the first to secure new acquisitions before the fair opens to the public. Private tours, exclusive events, and networking opportunities with top collectors and curators make the VIP experience at Frieze Seoul unparalleled.
c From the African diaspora to Korea’s evolving artistic landscape, this year’s edition offers an exciting range of works for both seasoned collectors and new art enthusiasts alike.
Images courtesy of Frieze
