Automobili Lamborghini and Animoca Brands, which advances digital property rights for gaming and the metaverse, announced a new collaboration to shape the future of immersive brand engagement in the automotive industry. The pair will combine their digital and physical ecosystems to deliver groundbreaking experiences and extended loyalty for fans and customers. This partnership marks Automobili Lamborghini’s first interoperable blockchain-based implementation of their iconic vehicles in gaming. The collaboration is aimed at the creation of Automobili Lamborghini’s upcoming immersive platform, Fast ForWorld, where fans, gamers and owners will be able to experiment, play, interact, and collect digital collectibles while being rewarded for their engagement.
Fast ForWorld will work with Animoca’s subsidiary Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture, to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles. Players will soon be able to buy, sell, own, and drive Lamborghini’s iconic super sports cars within a range of Motorverse games. These super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience.
Fast ForWorld, designed, developed and deployed by Gravitaslabs, is set to become Lamborghini’s hub for digital engagement and Web3 initiatives, serving as an ecosystem for fans and partners to explore new experiences and benefits. In its first version, going live on November 7th, the platform will feature a 3D wallet to store users’ digital items and interoperable features for users to interact and play with their cars.
To access the Fast ForWorld platform, fans will need to secure its first-ever digital super sports car—a Lamborghini Revuelto. The car serves as the entry key to an interoperable ecosystem, and is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits both within the platform and beyond. The interoperable Lamborghini Revuelto and its connected Genesis Capsules will be available globally in November.
Images courtesy of Lamborghini
