Kering, the global luxury group known for brands like Gucci, Saint Laurent, and Bottega Veneta, has recently made a significant move toward sustainability by publishing its Ecodesign Tool for Packaging Items. This innovative tool is part of Kering’s broader commitment to reducing environmental impact across its supply chain and promoting sustainable practices within the luxury industry. By publicly releasing the ecodesign tool, Kering aims to support other brands, including those outside of its portfolio, in their efforts to create eco-friendly packaging solutions.
The Ecodesign Tool for Packaging Items is designed to help companies assess and optimize the environmental impact of their packaging materials, from sourcing and production to disposal. The tool provides a structured framework for choosing sustainable materials, reducing resource consumption, and maximizing recyclability and biodegradability. By focusing on each stage of the packaging lifecycle, Kering’s tool offers actionable insights and clear benchmarks that brands can follow to create more sustainable packaging solutions without compromising quality or luxury aesthetics.
One key feature of the ecodesign tool is its material assessment guide, which evaluates packaging materials based on various ecological criteria, including carbon footprint, water usage, and chemical safety. For instance, it encourages the use of recycled or certified paper, bio-based plastics, and other sustainable options, which are less harmful to the environment. The tool also offers guidance on packaging design, helping brands create structures that minimize waste and maximize space efficiency, which can reduce the overall environmental footprint associated with product shipping and storage.
Kering’s ecodesign tool represents an industry-first in open-source luxury packaging sustainability resources, setting a new standard for transparency in environmental initiatives. By sharing this tool with the public, Kering hopes to inspire a shift toward sustainable practices throughout the luxury industry and beyond. The company’s goal is to encourage its peers to adopt sustainable packaging solutions that will collectively contribute to reducing global waste and pollution levels.
Through this initiative, Kering is not only reinforcing its own commitment to environmental responsibility but is also inviting other brands to join in the collective effort. This forward-thinking approach exemplifies how the luxury sector can lead the way in environmental innovation, proving that sustainability and luxury can coexist in harmony.
Images courtesy of Kering
