Iconic British retailer Fortnum & Mason has partnered with Edina’s Paper, the luxury stationery brand, to create a unique collection that blends timeless elegance with whimsical design. This collaboration brings together Fortnum & Mason’s storied heritage and Edina’s Paper’s contemporary flair, offering a range of stationery products that celebrate the art of correspondence.
Fortnum & Mason, established in 1707, is synonymous with refined living and impeccable taste. Known for its iconic hampers and teas, the brand is expanding its creative offerings through collaborations with artists and designers who share its commitment to craftsmanship. Edina’s Paper, founded by stationery designer Edina Clark, is recognized for its vibrant patterns, hand-drawn illustrations, and playful yet sophisticated aesthetic. Together, they’ve crafted a collection that reimagines traditional stationery for the modern age.
The Fortnum & Mason x Edina’s Paper collaboration includes an array of products such as notebooks, greeting cards, wrapping paper, and gift tags. Each item features exclusive designs inspired by Fortnum & Mason’s signature motifs, including its famous eau de nil blue and iconic teapots, interwoven with Edina’s signature playful touches like bold florals, intricate linework, and cheerful patterns.
One standout piece in the collection is the limited-edition gift wrap, adorned with illustrations of Fortnum’s Piccadilly façade, afternoon tea settings, and whimsical nods to British culture. The notebooks, bound in premium paper, blend practicality with artistic flair, making them perfect for jotting down ideas or sketching.
This collaboration underscores the growing appreciation for analog creativity in an increasingly digital world. Both brands aim to inspire people to embrace the joy of handwritten notes and thoughtful gifting. “This collection is about celebrating the beauty of tradition while giving it a modern twist,” Edina Clark shared in a statement.
The launch was accompanied by an exclusive event at Fortnum & Mason’s flagship store in Piccadilly, where guests enjoyed personalized stationery workshops and demonstrations of Edina’s hand-drawn designs.
Perfect for gifting or personal use, the Fortnum & Mason x Edina’s Paper collection is a celebration of craftsmanship, creativity, and the enduring charm of putting pen to paper. With its blend of heritage and innovation, this collaboration reaffirms the timeless appeal of beautiful stationery in a fast-paced, digital era.
Images courtesy of Edina”s Paper
