The Hamptons, playground of the rich and famous, has a new addition to its luxurious scene this summer: a Chanel pop-up boutique. For those seeking a touch of Parisian chic amidst the beachy charm, this temporary haven offers a taste of high fashion.
Located on Newtown Lane in East Hampton, the pop-up occupies a charming two-story, gray-shingled house. Stepping inside, the transformation is immediate. The iconic black and white color palette of Chanel takes center stage, with matte black floors contrasting with crisp white walls. Tweed rugs and graphic accents nod to Gabrielle Chanel’s legendary Parisian apartment at 31 rue Cambon, creating a sense of familiarity and luxury.
Unlike some Chanel boutiques, appointments aren’t necessary to explore the first floor. This makes it an ideal destination for those seeking a spontaneous shopping spree in between beach days, leisurely lunches, or even a quick trip after a tennis match. The ground floor boasts a curated selection of coveted Chanel pieces. Shoppers can browse through the latest ready-to-wear collections, timeless handbags like the classic flap bag, and a selection of chic accessories, shoes, and fine jewelry.
The second floor, however, offers a more exclusive experience. Reserved for private appointments, this space allows for a more personalized shopping experience. Here, clients can delve deeper into the world of Chanel, exploring a wider range of the season’s offerings and receiving dedicated attention from the boutique’s fashion advisors.
This pop-up is more than just a retail space; it’s a carefully curated summer escape. The thoughtfully designed space and curated selection make it a must-visit for any fashion enthusiast visiting the Hamptons. Whether you’re a seasoned Chanel collector or simply seeking a touch of Parisian glamour, this temporary boutique offers a unique opportunity to immerse yourself in the world of the iconic fashion house.
Images courtesy of Chanel
