Aspen, Kitzbuhel, St. Moritz and Courchevel – the list of the ski resorts for the uber wealthy and mega rich is rather short. Aspen Skiing Company, the operator of the Aspen ski resort has unveiled their latest addition to Aspen’s offering for its affluent guests. It’s called ASPENX and stand for the latest premium retail and experiential concept.
On the one hand, there is a brand-new clothing offering. In collaboration with Prada, the designers seek to combine the world of performance gear and high-end fashion. The result are ski jackets priced at well over $5,000 among other things. On the other hand, there is an offering of unique experiences that will make any Aspen trip unforgettable.
Perhaps you would like a private dinner. ASPENX offers that on top of Aspen Mountain at over 11,000 ft altitude. You will be greeted by private servers and enjoy a customized multi-course meal of your preference, served with wine pairings from the experts at The Little Nell (Aspen’s only 5-star, 5-diamond hotel). Of course, the dinner will also include floral arrangements, music and photographers. The price? $18,000. You can even make it more exclusive and venture on the backside of Aspen Mountain in your private snowcat, ski or snowboard and enjoy runs in pristine powdered snow. The ski trip and private dinner after, will cost you $36,000.
Images courtesy of ASPENX
