For the 2024 edition of the Montreux Jazz Festival, Swiss watchmaker Audemars Piguet returned with a vibrant musical experience – the Audemars Piguet Parallel. This free event series, now in its third year, is a unique collaboration that injects a dose of electronic energy into the prestigious jazz festival.
Held from July 5th to 20th, 2024, the Audemars Piguet Parallel offered festival-goers a chance to unwind and experience a different musical dimension. This year’s lineup boasted a stellar selection of electronic artists, each renowned for their innovative and genre-bending sounds.
The series perfectly embodies the spirit of Audemars Piguet’s APxMusic program, which celebrates the power of music and its ability to push creative boundaries. The “Parallel” experience reflects this by providing a platform for rising electronic musicians to showcase their talents in unexpected locations across the Montreux Riviera.
The element of surprise is a key ingredient in the Audemars Piguet Parallel experience. Ticket holders were kept in suspense until the last minute, as the exact venue for each performance remained a secret until shortly before showtime. This added a touch of excitement and exclusivity, creating a truly immersive atmosphere for the lucky attendees.
In 2024, the festival opted for an all-electronic lineup, featuring three distinct artists who brought their own unique flavors to the stage. On July 12th, the crowd danced to the infectious beats of Turkish DJ Carlita, the electrifying British band Metronomy, and the renowned Berlin collective Keinemusik (Rampa vs &ME).
This carefully curated selection offered a diverse range of electronic subgenres, ensuring there was something for everyone. From Carlita’s pulsating techno to Metronomy’s synth-pop anthems and Keinemusik’s deep house grooves, the Audemars Piguet Parallel provided a true celebration of electronic music’s dynamism.
The Audemars Piguet Parallel isn’t just about the music; it’s about fostering a sense of community and discovery. The intimate settings and unexpected locations allowed artists and music lovers to connect on a deeper level, creating a shared experience that transcended genre barriers.
This successful partnership between Audemars Piguet and the Montreux Jazz Festival is a testament to the power of collaboration. By bringing together the worlds of luxury watchmaking and cutting-edge electronic music, they have created a unique and unforgettable experience that continues to leave its mark on the festival landscape.
Images courtesy of Audemars Piguet
