Panerai strengthens its presence in the heart of New York City with its largest boutique in the world on Madison Avenue, reflecting the vitality and strength of the dynamic city’s streetscape. Casa Panerai is home to an extensive collection of watches, both historical and contemporary, the store welcomes clients with elements visible from the sidewalk, an LED screen displaying captivating images that convey the brand’s spirit of adventure, and a larger-than-life iconic luminous green wall clock.
For ladies’ watch lovers, Casa Panerai includes a dedicated zone for the Luminor Due collection. The space features soft, rounded furnishings and an oceanic influence that pervades the room, with walls covered in artisan-crafted textured blue resin that resembles the dynamic color of the sea. “The opening of Panerai’s flagship boutique on Madison Avenue in New York City is a significant milestone, as the square is one of the most prestigious destinations in the world. It is a vision in line with our brand’s commitment to our clients and our values, with the store designed to provide excellence both in our products and service to complete the Panerai experience,” says Jean-Marc Pontroué, the Maison’s CEO.
“The boutique has been conceived and designed entirely by the Panerai Studio, the Maison’s in-house creative agency set in Milan. Constantly working to ensure the brand’s aesthetics is in line with our brand values, this new Flagship store is the ultimate expression of our DNA. Our boutiques are places to live, created to welcome the customer, who feels immediately at ease and surrounded by the Italian style” says Panerai’s Creative Director, Alvaro Maggini.
The new Casa Panerai flagship store will be located on New York City’s Upper East Side (711 Madison Avenue) and is open every day except Sunday from 10am to 6pm.
Images courtesy of Panerai
