Moët Hennessy announces the opening of CRAVAN, a unique venue celebrating French art de vivre, exceptional cocktails and culture in the heart of iconic and literary Parisian district. A true hidden gem, CRAVAN builds on Moët Hennessy’s Maisons’ decades on knowledge in crafting incredible experiences for consumers across the world.
The art de vivre expresses itself across five floors of a spectacular typical Parisian building from the 17th century, reimagined by Belgian designer Ramy Fischler. Starting tomorrow, consumers can experience different ambiances inspired by art, fashion, cinema, or literature across three cocktail bars as well as a Rizzoli bookstore curated by CRAVAN. The top floors house a by-invitation-only private atelier and mini Parisian kiosk, perched on the building’s rooftop, where movies will be screened on warm summer nights. Through CRAVAN, Moët Hennessy shares its unique take on hospitality, culture and cocktail-making with both Parisians and international visitors alike. CRAVAN is also instrumental in building an additional bridge to interact directly with consumers through a new and elevated cocktail experience.
Philippe Schaus, Chairman and CEO of Moët Hennessy said: “It is with great pride that we open today the doors of CRAVAN, bringing to life Moët Hennessy’s mission: crafting experiences. I am delighted to start welcoming our guests at the heart of historical literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of CRAVAN. Celebrating epicureanism through a sustainable, lasting and inspired approach of hospitality, CRAVAN is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”
CRAVAN is also the story of an unexpected encounter and alliance between Moët Hennessy and historian turned celebrated restaurateur and cocktail expert Franck Audoux, CRAVAN’s founder and Artistic Director. Franck Audoux brings his knowledge of the Parisian hospitality scene and his unique approach to cocktail making, both scientific and poetic, while Moët Hennessy shares its extensive experience of luxury art de vivre and world-renowned wines and spirits. This alliance makes CRAVAN much more than a bar: it is above all a place of to meet, exchange, think, share, taste, celebrate. In that spirit, behind the bar is a team of artisans whose dedication and know-how constitute the soul of CRAVAN. Free-spirited, the former craftsmen and women who have retrained as mixologists are making it their mission to ensure guests feel welcome at all times.
Images courtesy of Multivu.com
