Cristiano Ronaldo’s dream of winning a world cup may be over but he has other reasons to be happy about. His new watch in collaboration with Jacob & Co has been unveiled. Over the last twenty years he has established a strong relationship with Founder and Chairman Jacob Arabo – they first met when Ronaldo was still a young and rising star. Their relationship has now grown into a business venture in which Jacob & Co designs and manufactures timepieces after the image of Cristiano Ronaldo, which are co-branded by both parties.
The Jacob & Co x CR7 Epic X collection is a profoundly personalized version of the Epic X. It has all its identity markers: a 44 mm case with X-shaped lugs, a smooth and polished or diamond-set bezel and a colored crown and flange. It’s powered by one of Jacob & Co’s most emblematic calibers. This skeleton movement offers a striking architecture. Its two vertical pillars form the central part of the X shape initiated by the lugs, whose entire design gave the name Epic X.
In the Jacob & Co x CR7 Epic X collection, these two pillars are designed to represent Cristiano Ronaldo and the CR7 brand. The left pillar takes on the shape of Cristiano Ronaldo himself in various postures while the right one bears the CR7 logo and the man’s hand-signature, both engraved in bold letters. The skeleton barrel cover is shaped like a football. Another image of Cristiano Ronaldo himself, wearing his iconic, lucky number 7 jersey, is gold-printed on the case back’s tainted sapphire crystal.
As a skeleton timepiece, the Jacob & Co x Cristiano Ronaldo Epic X doesn’t have a dial per se. A full, decorated plate would block the view on the caliber, which is a major attraction. Yet, Jacob & Co.’s design sense led to the integration of vertical bridges. They may be part of the movement, but they fill one of the dial’s roles.
There will only be 99 pieces of each model made (although the watches themselves won’t be numbered). The rose gold version of the Cristiano Ronaldo watch with diamonds is currently on offer for approximately $180,000. If you want the cheaper version, the watch without the diamonds is retailing for (only) $70,000.
Images courtesy of Jacob & Co
