Dior has just launched a new fragrance, a concentration of water and flowers: J’adore Parfum d’eau. The perfume reinvents the promise of pleasure that J’adore has upheld since 1999. The pleasure of a reinvented J’adore bouquet with a strong natural focus: Neroli from Vallauris injects its full freshness into J’adore Parfum d’eau, while sunny notes of jasmine sambac meld with velvety notes of Chinese magnolia. A genuine ode to the white flowers of J’adore in a fresh and spontaneous interpretation. The pleasure of a patented alcohol-free formula exclusive to Dior with the same long-lasting intensity of an eau de parfum that stays true all day long. The pleasure of a new approach to fragrance application: J’adore Parfum d’eau unveils itself with a generous mist, soft and enveloping on the skin.
The legendary J’adore bottle is revealed in a brand new hue: an opalescent white with the softness of alabaster, echoing the velvety caress of flower petals. The perfume is part of Dior’s sustainable development initiative which aims to improve the House of Dior’s impact on the climate, resources and waste. In fact, the cardboard used for packaging comes from responsible and environmentally friendly sources. Neroli from Vallauris is the result of an exclusive partnership between Dior and the Florapolis estate managed by Christelle Archer. This precious note is characterized by lively facets with a salty tang, green and creamy all at once. It is obtained by steam distilling bitter orange blossoms, a solvent-free process that separates the hydrolat – or orange blossom water – from the essential oil.
J’adore by Dior contains caprylic, capric and succinic triglyceride to strengthen the skin’s protective film, nourish it by providing lipids and/or offer optimal comfort upon application. Water, not alcohol, is used to disperse, solubilize and/or dilute the ingredients in the formula. You can now buy the perfume online and in selected retailers.
Images courtesy of Dior
