As part of this year’s Frieze New York fair, Frieze Art announced a new partnership with VistaJet, the world’s largest owner and operator of Bombardier Private Jets. As over 80% of VistaJet customer have a passion for art, the company sought to bring them a unique and more exclusive way to experience their passion. VistaJet Program Members will have the opportunity to get a first look at the Frieze Viewing Room five days prior to the fair opening at The Shed in New York City – all while enjoying their flight, 40,000 ft above ground, anywhere in the world.
A Frieze curator will guide VistaJet’s members virtually through the viewing room and present them with highlights from the upcoming exhibition as well as information on pieces they cannot afford to miss. Moreover, members will have the opportunity to request VIP access to upcoming Frieze Art fairs in New York City, Seoul, London and Los Angeles. As Megan Leckie, Global Head of VIP at Frieze puts it: “Debuting on the occasion of Frieze New York 2022, the collaboration will bring the best in contemporary art to VistaJet audiences across the globe, creating yet another incredible way to connect with art.”
But there is more to the collaboration: VistaJet will also be hosting a number of art activation events throughout the year that allow its art-loving members to connect in person with artists, collectors, curators and art patrons from around the world. It’s an invaluable networking opportunity for those that love art or are affiliated with the industry. These events include (1) bespoke art tours in a city of your choice hosted by a secret specialist guest (2) flights to go behind the scenes of the world’s most famous museums with patron-only access to the likes of the Louvre in Paris, the Saatchi Gallery in London or the Guggenheim in Abu Dhabi (3) attending events like Frieze New York or Milan Design Week (4) art services including financing, transportation and insurance.
Images courtesy of VistaJet
