Rémy Cointreau has announced the launch of Maison Psyché, a new luxurious perfume house that will sell scents starting at $5,500 per bottle. The brand is enshrined in the belief that the most remarkable creations are born when exceptional terroirs and the alchemy of masters’ and artisans’ savoir-faire come together. For there is a connection between Baptiste Loiseau, Cellar Master of the Maison Rémy Martin, and Sophie Labbé, Principal Perfumer at Firmenich. They are the creative souls that form the heart of Maison Psyché – sharing the same desire to elevate the very finest raw materials.
As well as being the result of a collaborative creation between Sophie and Baptiste, the Maison Psyché parfums are shaped by the time spent in oak casks specially designed by Seguin Moreau, whose expertise as coopers has been recognized for almost 200 years. Therein lies the magic of these fragrances. Using wood and the mastery of time to reveal the essence of the materials is an art practiced since time immemorial by the House of Rémy Martin. This art thus contributes to the creation of new fragrances whose longevity on the skin and olfactory richness have no equal.
Exceptional fragrances require an exceptional setting. The Maison Psyché perfume bottles are genuine collection pieces made in Baccarat crystal, adorned in gold – some with diamonds, numbered and only available in very limited quantities.
According to Eric Vallat, CEO of Rémy Cointreau Group, “Maison Psyché range is a natural extension of our activities. It is based on the special blending and ageing expertise specific to the world of spirits to elevate the finest raw materials from perfumery and create innovative fragrances. Maison Psyché is a bridge between two worlds, that of luxury fragrance and that of spirits, and a bold venture with terroirs, people and time at its very heart.“
Images courtesy of Rémy Cointreau
