Nikki Beach St. Tropez, the epitome of luxury beach club living, has joined forces with iconic fashion designer Tory Burch for an exclusive summer collaboration. The partnership brings together two powerhouses of style and sophistication, promising an unforgettable experience for guests.
From July 16th through the end of the summer season, a dedicated space within the Nikki Beach St. Tropez oasis will be transformed into a Tory Burch-inspired haven. Twenty additional daybeds and cabanas will be adorned with the designer’s signature prints and patterns, creating a vibrant and chic atmosphere. The collaboration extends beyond the beach, with the bar itself wrapped in the distinctive zebra motif, serving a curated selection of mocktails, wine, and healthy drinks.
Tory Burch’s new summer capsule collection, with its evocative colors of sand and sea and vintage-inspired zebra patterns, perfectly complements the Nikki Beach St. Tropez ambiance. Guests can immerse themselves in the Tory Burch world while enjoying the renowned Nikki Beach hospitality. The partnership also introduces oversized beach games and a co-branded mini Moke, adding playful elements to the luxurious setting.
This collaboration marks a significant step for Nikki Beach as it ventures into the lifestyle category. Beyond its iconic beach clubs, the brand is expanding its offerings to include boutiques and an online store. The recent launch of Lucia Cannes, a revolutionary restaurant and beach concept, further demonstrates Nikki Beach’s commitment to redefining luxury experiences.
The partnership with Tory Burch is more than just a summer activation; it’s a strategic move that aligns two globally recognized brands synonymous with style, luxury, and the art of living. As the summer unfolds, the Nikki Beach St. Tropez and Tory Burch collaboration is set to become a must-visit destination for those seeking an unforgettable escape.
This exclusive partnership not only promises a visually stunning experience but also offers guests the opportunity to indulge in the world of Tory Burch while basking in the sun-kissed glamour of Nikki Beach St. Tropez.
Images courtesy of Nikki Beach St. Tropez
