After months of renovation and construction work, Saks has unveiled its brand new seventh floor in its flagship location in New York. The 40,000-square-foot advanced designer and contemporary ready-to-wear department offers more than 70 brands – 23 of which are new to the store – and features shop-in-shops by key men’s brands including Dolce & Gabbana, Dior Men, Gucci and Louis Vuitton. “Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” said Tracy Margolies, Chief Merchandising Officer. The new men’s floor in New York reinforces the power of the in-store experience and exemplifies the store’s reputation as a fashion authority.
The luxury retailer has also launched an invite-only men’s brand ambassador program called The Saks Man to further connect with men’s customers through unique digital content and in-person experiences. The program comprises a diverse group of influential men who serve as brand ambassadors by promoting the digital luxury platform’s marketing campaigns and product launches, creating custom content for Saks’ digital channels, and attending and hosting both virtual and in-person events. Members of the ambassador program come from a wide range of industries including sports, entertainment, business, activism and more, with the group complementing the existing women’s brand ambassador program, Saks Social Club.
To celebrate the renovation and the launch of its first-ever men’s brand ambassador program, Saks hosted a private tour of the new floor followed by a cocktail party with NBA-All Star and Saks board member James Harden at Le Chalet at L’Avenue at Saks on Thursday, January 26. “As our men’s business continues to grow, we are excited to offer a reimagined shopping experience for our customers to discover the latest in luxury menswear,” added Louis DiGiacomo, Senior Vice President and General Merchandise Manager of Men’s.
Images courtesy of Luis Guillén and Yvonne Tnt/BFA.com for Saks
