The upcoming Paris 2024 Olympics and Paralympics promise to be a dazzling display of athletic prowess. But beyond the competition, the Games will also be a celebration of French fashion and eco-friendly practices. Luxury giant LVMH is playing a key role, unveiling unique outfits for volunteer medal presenters and special medals trays crafted by Louis Vuitton – all with a focus on heritage and sustainability.
Throwback Threads with a Modern Twist
Inspired by the 1924 Paris Games, the volunteer uniforms boast a timeless aesthetic. Think 1920s silhouettes reimagined for today, with comfy polo shirts, loose-fitting pants, and classic gavroche caps. But these threads aren’t just stylish – they’re also kind to the planet. Made entirely from recycled and upcycled materials, the outfits reflect LVMH’s commitment to “sustainable chic.” Even better, the volunteers get to keep their uniforms, creating a lasting memento of this special experience.
Louis Vuitton’s Luxurious Touch
Channeling their renowned trunk-making legacy, Louis Vuitton artisans designed special medals trays for the Victory Ceremonies. Imagine lightweight cases adorned with the brand’s signature Damier canvas and lined with sleek black leather – a perfect complement to the stunning medals designed by jeweler Chaumet.
A Collaboration for the History Books
The partnership between LVMH and the Paris 2024 organizers goes beyond aesthetics. It’s about showcasing French artistry and innovation while keeping sustainability at the forefront. As an LVMH representative highlighted, their aim is to be the “champion of every victory,” ensuring every detail of the Games is exceptional. The Paris 2024 President echoes this sentiment, emphasizing how these elements elevate the Victory Ceremonies, creating a truly unforgettable experience for everyone involved.
The Paris 2024 Games are shaping up to be a unique blend of tradition, cutting-edge design, and a commitment to a greener future. LVMH’s creations are a testament to this vision, ensuring the Games leave a lasting impression – both on the world stage and on the environment.
Images courtesy of LVMH
