Calling all watch enthusiasts and streetwear aficionados! A legendary collaboration has arrived, reviving a beloved timepiece with a fresh twist. Teaming up for the first time, luxury watchmaker Tag Heuer and influential retailer Kith have unveiled a limited-edition collection that reimagines the iconic Tag Heuer Formula 1 watch.
This collaboration isn’t just about creating new timepieces; it’s a journey back to the 1980s. The collection centers around the revival of the original 1986 Tag Heuer Formula 1 Series 1. This watch holds a special place in Kith founder Ronnie Fieg’s heart, sparking his lifelong passion for watch collecting.
Tag Heuer meticulously tracked down the original molds for the case, ensuring an authentic revival. The timepieces are then elevated with modern upgrades, featuring scratch-resistant sapphire crystal and comfortable rubber straps. This blend of classic design with contemporary materials creates a truly unique offering for collectors.
But the heart of the collection lies in its vibrant and bold aesthetic. The collaboration abandons the traditional approach, seamlessly merging the logos of both brands on the dial, strap, and caseback. This co-branding signifies a first for Tag Heuer, showcasing a willingness to push boundaries and embrace a new era.
The colorways are where the collection truly comes alive. Gone are the typical muted tones often associated with luxury watches. The Tag Heuer x Kith Formula 1 boasts a spectrum of vivid options, from a sleek black and white to eye-catching blue and green. Each colorway exudes a youthful energy, perfectly aligning with Kith’s brand identity.
The collection offers a variety of options. Quartz movements power some models, making them a more accessible entry point. For watch enthusiasts seeking more traditional mechanics, automatic Calibre 16 movements are available in select models. These movements are renowned for their precision and reliability, ensuring these timepieces are as functional as they are stylish.
Limited to a specific number of pieces for each variation, the Tag Heuer x Kith Formula 1 collection is sure to become a coveted item. It represents more than just a watch; it’s a symbol of heritage reimagined, a celebration of collaboration, and a testament to the enduring appeal of classic design with a modern twist. Whether you’re a longtime Tag Heuer admirer, a Kith devotee, or simply appreciate bold and unique timepieces, this collection offers something truly special. It’s a chance to own a piece of history reborn, a watch that embodies both luxury and streetwear culture.
Images courtesy of Tag Heuer
