Tiffany & Co. has unveiled its first ever immersive window installations at the renowned Selfridges London department store, celebrating art, design and exquisite craftsmanship
From September 26 to October 20, the famous facade on Oxford Street is transformed into a showcase of elegance, an open-to-all gallery that embodies Tiffany & Co.’s longstanding love for creativity and inventiveness.
Inspired by the iconic Fifth Avenue window displays, the windows pay homage to the House’s 200-year history and heritage. Four renowned British contemporary artists – Damien Hirst, Rana Begum, Jason Bruges and James Righton – have contributed their vision to the installation, displayed against the backdrop of Tiffany & Co. heritage displays from the House’s archives. This combination of contemporary art and heritage offers a unique experience to the more than 130,000 people who walk past the store each day, inviting them to explore the world of Tiffany & Co. luxury and craftsmanship.
Inside the building, visitors can explore Tiffany & Co.’s new store. Inspired by the jeweler’s iconic Fifth Avenue flagship, The Landmark, the store showcases the House’s latest design concept. Celebrating the multiple facets of love, the store spotlights Tiffany & Co.’s most definitive collections, including Lock by Tiffany, HardWear by Tiffany, T by Tiffany and Knot by Tiffany.
This groundbreaking collaboration between Tiffany & Co. and Selfridges showcases the House’s commitment to its clientele in the U.K. and from around the world, proposing a captivating fusion of luxury, art and unrivalled craftsmanship.
Images courtesy of LVMH
